Response Rate Calculator

Calculate your survey response rate and compare it against industry benchmarks to understand your survey performance.

Formula: Response Rate = (Responses ÷ Surveys Sent) × 100%

Survey Data
Enter your survey distribution and response numbers.
Response Rate
Your survey performance vs benchmark.
28.0%
Good
Your RateBenchmark: 25%
Breakdown
Response distribution details.
Surveys Sent
1,000
Responses
280
Non-Responses
720
Non-Response Rate
72.0%
Industry Benchmarks
Average response rates by survey type.
Email surveys
25%
In-app surveys
40%
SMS surveys
35%
Phone surveys
15%
Website pop-ups
10%
NPS surveys
30%
View our other tools

Improving Response Rates

Higher response rates lead to more reliable data and better insights.

Tips to Boost Responses

  • Keep surveys short — 5 questions or less is ideal
  • Send reminders — 2-3 follow-ups can double responses
  • Optimize timing — Tuesdays and Wednesdays work best
  • Personalize invites — Use names and relevant context
  • Offer incentives — Even small rewards help
  • Mobile-friendly — Many respond on mobile devices